Project 02
Sentinel Unlock+ Identity
Brand, Visual Identity, Brand Guideline
Project Brief
Sentinel Student Accommodation needed a student-facing identity for their internal program that still carried their core DNA. Cru Worx re-engineered the program into Sentinel Unlock+; a brand system built around access, participation, and student culture.
Duration
Ongoing
Stack
Illustrator, Photoshop, ProCreate
Services
Logo Design, Visual Identity, Brand Guidelines, Social Media Management
Increased Subscriptions
High Retention
Project Overview
Sentinel Student Accommodation needed a student-facing identity that still aligned with their core brand but felt relevant to actual student culture. The existing program lacked engagement because it felt too corporate and distant.
Our Approach
We stripped it down to its core purpose and rebuilt it as a system. Positioning it around “unlocking,” we designed a brand that centered access, participation, and student voice - translating that into identity, messaging, and rollout so it felt owned by the students, not managed by the institution.
What the Client Says
